Marketing Requirements

Suggested Four-Year Sequence for a Bachelor of Science in Marketing

Freshman

Fall

  • MKT100 Fundamentals of Marketing
  • MGT100 Fundamentals of Management
  • MATH160 College Algebra
  • ENG101 Writing the College Essay
  • FYE100 Freshmen Year Experience
Freshman

Spring

  • BUS110 Business, Organizations and Management
  • Theme 1 100/200 Faith and Reasoning
  • Theme III Communications and Expression
  • Theme VIII Arts and Sciences Elective
  • ENG102 Introduction to Literature
  • LS100 The Architecture of Information
Sophomore

Fall

  • ACC100 Principles of Financial Accounting I
  • ECON200 Macroeconomics
  • MKT230 Sales Management
  • Theme IV Critical & Analytical Thinking
  • CS140 Management Information Systems
Sophomore

Spring

  • ACC200 Managerial Accounting
  • ECON220 Microeconomics
  • BUS200 Professional Development I
  • Theme VII Lab Science
  • Theme VIII Arts and Sciences Elective
Junior

Fall

  • BUS300 Business Ethics in the Corporate Environment
  • BUS310 Business Law I
  • FIN300 Corporate Finance
  • BUS341 Introduction to Research and Analysis using Statistics
  • Theme II Ethics, Values, and Truth
Junior

Spring

  • MKT300 Consumer Behavior
  • MKT310 New Product Development
  • MKT320 Distribution Management
  • BUS210 Professional Development I
  • Theme 1 300/400 Faith and Reasoning
  • General Elective
Senior

Fall

  • MGT410 International Business
  • MGT490 Business Policy
  • Theme VIII Global Consciousness)
  • Theme VIII Arts and Sciences Elective
  • General Elective
Senior

Spring

  • BUS499 Business Capstone
  • MKT410 Marketing Research
  • MKT420 Product Management
  • BUS220 Professional Development III
  • Theme VIII Global Consciousness
  • General Elective

Please note: Course offerings are subject to change.