Marketing

Marketing is around us every day!  We are all consumers and all have the ability to be marketers, after completing a degree in Marketing at Felician.

Marketing is the central hub of every business and a necessity for any entrepreneur. Students majoring in Marketing have increased job opportunities, as trends in job growth continue to rise, particularly in social media marketing.

Our Marketing major now prepares students with a Hootsuite Social Marketing certification. Students will also embark on a real-life marketing simulation, where they will design their own brand and advertising, select markets to enter, manage the social media marketing plan, and analyze real-time financial, consumer perception, and profit results.  The experiential opportunities provide students with practical knowledge and skillsets directly transferrable to the business world.

Some of the key courses that students will take are Consumer Behavior, Social Media Marketing, Marketing Strategy, New Product Development, Sales Management, and Marketing Research.

Marketing students at Felician have obtained various internships, ranging from healthcare marketing to public relations and social media marketing, through the guidance of the marketing faculty. Students can also increase their marketability by combining their Marketing degree with a minor in Digital Media and Culture, Business Analytics, or Communications. The 4 +1 year MBA program is also another avenue for students to explore, where the MBA can be obtained alongside the undergraduate degree.

Required Courses