RUTHERFORD, NJ – Felician University is pleased to announce that Dr. Joy de los Reyes of the School of Business & Information Sciences, has been published in two leading higher education journals, both in areas of keen interest to her work – social media marketing and teaching pedagogy.

With a D.B.A. in Social Media Marketing, Dr. de los Reyes focuses her research on ways in which social media marketing can influence the prospective college student in the decision process, particularly at the information seeking stage of John Dewey’s Consumer Decision Framework. Her research titled, “The Influence of Instagram and Social Media Marketing Engagement on Prospective College Students’ University Selection,” was featured in the July 2023 issue of Strategic Enrollment Management Quarterly.

Most recently, Dr. de los Reyes collaborated with Dr. Charity Dacey of Touro University and Mr. Jon Bergmann, author of The Mastery of Flipped Learning, to publish their manuscript titled, “The Emergence of Flipped Learning Teaching Practices during the COVID-19 Pandemic and its Impact on Active Learning, Engagement, and Motivation of Students and Faculty”. The paper can be found in the Journal of Faculty Development, Sept 2023 issue. You can access the paper by clicking here.

Dr. de los Reyes arranged for Mr. Jon Bergmann to provide a presentation for Felician University faculty on Flipped Learning post-COVID as chair of the Faculty Development Committee. Additionally, she and Dr. Charity Dacey interviewed Mr. Bergmann in 2022 on their podcast, “Elevating Education.” You can listen to the Flipped Learning episode here. 

Dr. Joy M. de los Reyes is an Associate Professor of Marketing in the School of Business & Information Sciences (SOBIS) at Felician University. She was formerly the Chair of the Faculty Development Committee and Strategic Planning Committee, and currently serves on the Curriculum Committee, Co-Chair of the Student Engagement Initiative, is founder of the Women’s Leadership Initiative, and the SOBIS Faculty Senate representative.

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About Felician University

Felician University inspires and engages more than 2,100 undergraduate, graduate, and adult education students through programs in the Schools of Arts & Sciences, Business & Information Sciences, Nursing, and Education. Over the past five years, Felician University has ranked 3rd among private institutions in New Jersey for best value according to payscale.com and #1 Safest College Campus in New Jersey according to niche.com. The Master of Science in Nursing program is ranked one of the best online graduate nursing programs in the nation by U.S. News and World Report. Felician University was designated as a Military Friendly School (Gold Status) for the ninth year recognizing its strong support for Veteran students. The university is recognized for its diversity as an HSI (Hispanic Serving Institution) and MSI (Minority Serving Institution), having underrepresented students comprise more than half of the student population. With campuses in Rutherford and Lodi, New Jersey, the Franciscan values of social justice, compassion, and respect for human dignity serve as an inclusive foundation for transforming the lives of tomorrow’s leaders. For more information, please visit https://felician.edu.