Introduction
Felician University’s Branding Guidelines were developed in an effort to promote Felician’s brand in the most effective fashion. Our University values are promoted with excellence when the instructions and suggestions contained within this guide are adhered to.
This guide will serve as an overview of how our visual identity, voice, and messaging should be treated, handled, and expressed. However, this guide is not fully comprehensive, thus we encourage all to contact the Marketing Department in cases of uncertainty.
The rules and guidelines contained herein are to be followed when creating both internal and external materials, whether they be digital or printed.
Felician University’s visual identity is characterized by an intelligent and creative balance of color, boldness, and cleanliness. Our logos, seal, colors, and typography all coalesce to bring about Felician’s visual identity.
Felician University’s logo serves to promote and solidify our brand in all forms of communication. It is reflective of Felician in all its capacities and needs to be treated carefully to ensure that our brand is consistent and effective.
* The alteration of any Felician logos is prohibited.
* “Felician University is sponsored by the Felician Sisters” should appear on all publications.
Felician’s official primary logo contains our tagline “The Franciscan University of New Jersey” and may be used on all external communications, both digitally and in print.
This logo containg the tagline should also be used on all formal internal communications. However, this logo should not be used in any form of advertising communications such as print, outdoor, digital, email marketing, direct mail, and mailed brochures.
The minimum size for the primary
logo are as follows:
- Print: 1.5”
- Digital: 150px