Bachelor of Science in Marketing
Courses Required of all Business Students (Business Core)
|
MKT 100 |
Fundamentals of Marketing |
3 credits |
|
MKT 100 |
Fundamentals of Management |
3 credits |
|
MT 160 |
College Algebra |
3 credits |
|
ACC 100 |
Principles of Financial Accounting I |
3 credits |
|
ACC 200 |
Principles of Managerial Accounting |
3 credits |
|
ECON 200 |
Macroeconomics |
3 credits |
|
ECON 220 |
Microeconomics |
3 credits |
|
MGT 410 |
International Business |
3 credits |
|
BU 300 |
Business Ethics |
3 credits |
|
LAW 310 |
Business Law I |
3 credits |
|
FIN 300 |
Corporate Financial Management |
3 credits |
|
BUS 341 |
Intro. to Research and Analysis using Statistics |
3 credits |
|
MGT 490 |
Business Policy |
3 credits |
|
|
|
40 credits |
Additional Courses Required of All Traditional Students
|
BU 110 |
Business, Organization, and Management |
3 credits |
|
BUS 200 |
Professional Development I |
1 credit |
|
BUS 210 |
Professional Development II |
1 credit |
|
BUS 220 |
Professional Development III |
1 credit |
|
|
|
6 credits |
Major Requirements: Marketing
|
MKT 230 |
Sales Management |
3 credits |
|
MKT 300 |
Consumer Behavior |
3 credits |
|
MKT 310 |
New Product Development |
3 credits |
|
MKT 410 |
Marketing Research |
3 credits |
|
MKT 420 |
Product Management |
3 credits |
|
MKT 498 |
Research in Marketing |
3 credits |
|
|
|
|
What can I do with a Bachelor of Science in Marketing?
You can work almost anywhere with a marketing degree. Nearly every type of business or industry utilizes marketing professionals in some way. Most students enter the job market in entry level positions in advertising, brand management, market research, or public relations.
Contact
Dr. David Turi
Director, Undergraduate Business Studies
Phone: 201-559-3327
Fax: (201) 559-3328
